Can Google See?Computer learning or as some may also refer to it as – machine learning – is a fascinating topic. Beyond it being fascinating, be aware that the machines are learning fast. This “learning” capability is also being applied to search algorithms and this is good for searchers as it means we, as searchers, will get better results when we perform a search.
The “machine learning” occurs in two ways:
There are so many things that you can focus on to achieve a more successful website. However, people often get overwhelmed with the multitude to activities and things to do.
The best way to achieve success is to focus. A concentrated approach enables you to get things done – to achieve success. This post will give you some advice on where to focus and it starts with the mathematical website formula for success. Every website owner needs to know this formula and how to apply it.
Google and the other major search engines use a large number of factors to determine both the relevance of a page and the value of a page. These factors can be divided into on-page and off-page SEO factors. The logic behind these factors becomes apparent with a little understanding about how a search engine may view your content.
First off – what is the objective of Google? OK . . . OK to make a profit but their prominence is based on search performance.
Google’s primary objective is to always produce the best search results possible. When Google makes changes to deliver the best then we also have to be better to be presented high in search with our content.
That brings me to Google’s new “machine learning” analysis software called RankBrain?
What is RankBrain?
Are You Earning Your Links?The quality of your website and your website materials have to be at a level where they are worthy of gaining in-coming links.
What are the key factors?
The Internet is where the action is. Everyone uses it for research about where to go where to stay and what to do. Internet marketing has to be the focus of a B&B’s marketing.
It is important to define what make your B&B different. What makes you special? What makes you unique?
Are you a boutique hotel? Are you a charming and quaint historic B&B? Are you the lowest cost lodging in the area? Do you offer a breakfast buffet that’s the best in town? Do you have that signature breakfast that guests will talk about when they talk about your B&B? Do you offer ergonomic pillows? What do you do that is special and different and even unique?
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Is your website mobile-friendly? If not then the time is getting close when your position in search may be affected. Google’s newest algorithm change is about to go into effect soon (April 21st). Many website owners are concerned.
The hope of Google is that you are ready. Are you?
Is Your Content Google Hummingbird Friendly?When you set up a new website page or write a new blog post is it all about you and your self-serving objectives? If this is the case then you are likely to limit your search exposure with your content marketing.
Google is now starting to rank content based on user search intent and the context of the content itself. You need to understand this and make an effort to mesh with this. To mesh with the search engines drives quality traffic and this can lead to higher conversion rates.
Here are some ideas to help your content stand out. These types of content work well for humans and as content ideas in today’s SEO environment.
Since SEO can be quite complex and is always evolving it is easy for website owners and manager to make mistakes. Sometimes these mistakes are due to misconceptions. Sometimes they are perhaps due just to ignorance.
The good news is that they are often corrected easily enough.
Here are the top ten SEO mistakes I saw in 2014.